WIN RESULTS

Once we've presented the Features, Advantages, and Benefits to the prospect, we can find out what the personal Win's are for each of the individual decision makers. This will be why they personally want to buy the product, and will help to convince the prospect that there is indeed a personal gain.

These are the 4 outcomes of every sale:

    Win Win - Both you and the prospect profit personally and professionally

    Win Lose - You win the sale at the prospects expense

    Lose Win - You lose and the prospect win's because you bought the business

    Lose Lose - Although you make the sale, neither party is happy about it

So what is the importance of understanding and using wins?

    Important in the long term relationship for re-selling

    Prospects who think they can win are more helpful in the selling process

    Prospects who think they can win are more recruitable as coaches / sponsors